Lance Wyman is a designer specialising in branding and wayfinding systems. He is best known for the branding of the 1968 Mexico Olympics. Other projects include the Mexico City Metro System (above) and the identity and signage for the Minesotta Zoo (pictured below).
Mexico 68 Olympics branding by Lance Wyman
Wayfinding at Minnesota Zoo
Wyman at work in the 1960s
Below is a video of a talk Wyman gave about his work at the Walker Arts Centre.